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Maximize Member Satisfaction and Engagement

Our custom surveys and detailed analysis will cut through the noise of individual opinions and guesswork to deliver strategic insights for decision making.

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Custom Surveys, Tailored to Your Needs.

We create and execute surveys designed to answer your essential questions. No generic “one-size fits all clubs” templates. Instead, we listen carefully and customize your survey to deliver meaningful, actionable insights about your club and its members. The result? Strategic information and specific recommendations you can act on.

Our Work

  • “The data, analysis, and insights InQuiry Surveys provides not only helps us better manage the member experience, but also helps us enhance it, turning our members into engaged, raving fans of the Club”

    —DON EMERY, GENERAL MANAGER/COO, GREY OAKS COUNTRY CLUB, NAPLES FL

  • "Trish Erickson/InQuiry Surveys was highly recommended to us by the experienced GM of another large established club. She took the time to orient herself to Minikahda and from there tailored surveys that answered our questions, targeted our issues, and brought new insights into potential Club direction. Conclusions and recommendations incorporated her depth of Club and industry understanding, much appreciated by both management and the board. Trish is very experienced, responsive, and customer focused which resulted in a work product that was highly-customized for our Club, timely, practical, and actionable."

    —ANN FERREIRA, BOARD PRESIDENT, MINIKAHDA COUNTRY CLUB, MINNEAPOLIS, MN

  • "Working with Trish Erickson and InQuiry Surveys has been a tremendous asset to Eastward Ho! Their customized survey process is efficient and thorough, delivering clear, meaningful results. The annual member satisfaction and strategic planning surveys have provided valuable feedback that has guided our decisions and enhanced the member experience. Trish is knowledgeable, responsive, and dedicated to producing high-quality work. I confidently recommend InQuiry Surveys to any club or organization seeking a trusted partner to deliver insightful, customized survey solutions."

    —JORDAN MILLER, GENERAL MANAGER, EASTWARD HO!, CHATHAM, MA

  • "Trish Erickson of InQuiry Surveys provides exceptional custom survey services. Trish's work makes the cumbersome task of surveying seem effortless. InQuiry Surveys conducts our year-over-year operational member satisfaction surveys and strategic planning surveys, providing us with invaluable insights into our successes and areas for improvement. Her expertise, attention to detail, and commitment to excellence have been instrumental in helping our private club make informed decisions and drive positive change. I highly recommend Trish and InQuiry Surveys for anyone in need of top-notch custom survey services."

    —SEAN REDDING, GENERAL MANAGER/COO, BEAR'S PAW COUNTRY CLUB, NAPLES FL

  • “It was such a pleasure to work with InQuiry Surveys. Trish was able to dissect our issues and then compose precise questions. She put together a survey that was clear, concise, and easily understood by the reader. Once results came in, she analyzed the data quickly, providing us with actionable results. The project outcome was just what we hoped it would be.”

    —LINDA BLACK, PRESIDENT, MOORINGS PROPERTY OWNERS ASSOCIATION, NAPLES, FL

  • "InQuiry Surveys completed a homeowner survey and analysis for the Maple Brooke HOA. The process was efficient, the survey generated an excellent response, and the information was valuable for decision making."

    —RON ERICKSON and JUDY PHILLIPS, MAPLE BROOKE BOARD, NAPLES FL

  • “InQuiry Surveys has worked with Seacrest for several years developing and administering school-wide parent surveys. The information we have gathered has been instrumental in helping us to understand what our parents think. The guidance provided has led us to powerful insights that have shaped parent communications and internal marketing initiatives. Trish is fabulous to work with and she brings a wealth of industry and independent school experience to the table.”

    —DR. JOHN WATSON, HEAD OF SCHOOL, SEACREST COUNTRY DAY SCHOOL, NAPLES, FL

  • “Making the decision to hire InQuiry Surveys to compose and analyze our member surveys was the best decision we could have made. The work is accurate and the turnaround time is quick. Trish gives excellent recommendations and the analysis she produces is well organized and user-friendly. I would highly recommend her services.”

    —DOUG BROWN, GENERAL MANAGER/COO, HERITAGE BAY GOLF AND COUNTRY CLUB, NAPLES, FL

Why a Survey?

No doubt you receive a wide variety of opinions from passionate members. Compliments, complaints, and suggestions abound. ‘Anecdata’ can be dangerously misleading, amplifying the voices of just a few members over the opinions of all others. Take the pulse of your entire membership to understand the bigger picture and move forward with confidence.

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Why InQuiry?

Every club community has a unique culture and specific needs. Our industry experience and survey design expertise ensures the right questions are asked in the right way and the analysis is tailored to find meaningful insights specific to your club.

Members are more comfortable sharing feedback through a trusted third party. Our streamlined surveys incorporate club-specific language and tone so that every question is relevant and relatable. We make it easy for members to provide input and make it easy for you to understand what they’re saying.

With proven expertise in survey design, data analysis, and the club industry, we turn member feedback into actionable insights to help you improve member satisfaction and engagement.

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Our Surveys

Below are some of our most commonly requested survey categories.

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When you’re looking for a birds-eye view of Club satisfaction, both overall and on key areas such as dining, golf, sports, and facilities, a general Member Satisfaction Survey will give you the overview you’re looking for. The results will confirm what you’re doing well and give you confidence to direct your attention to areas needing improvement.

We recommend a Depth Survey for a deeper understanding of your members’ perspective on specific aspects of their club experience (i.e. Dining, Racquets, Golf, Special Events) and as a tool to discover opportunities for enhanced member engagement.

If you’re looking for a nimble tool to quickly gather member feedback on a specific element or event, Pulse Surveys are short, sweet, and to the point, providing fast turnaround with timely results and recommendations.

Member Satisfaction and Engagement

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Decisions on facilities, projects, and policies will likely impact your club for decades to come. What’s more, members are often most passionate and opinionated about these topics. The combination of financial investment and emotion on these decisions make them a hot-button for boards and management. Surveying member opinions is a crucial first step and can provide a common ground for discussion in the decision making process.

Capital Project Prioritization surveys provide an opportunity to quantify and characterize the sentiment of all members on potential alternatives. Members appreciate the clarity of each option presented consistently and objectively as they weigh-in on importance and priority.

Projects & Policy

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Continuity of goals, objectives, and personnel are challenges made easier when everyone has a common understanding of key performance measures upfront and sees effectiveness results tracked over time.

Board and committee self-evaluation surveys ensure that these governing bodies, despite their requisite turnover, are consistently operating at a high level.

We will help you identify key performance indicators, measure effectiveness, and provide suggestions for improvement. Year-over year continuity of understanding and performance excellence is the goal.

Club Managers employ 360 feedback to understand their strengths and opportunity areas from the perspective of team members working most closely with them. Their input not only provides enhanced perspective, but can also open new lines of communication and build trust.

Governance & Leadership

Let’s Talk

Contact us by phone, email, or push the ‘Contact Us’ button and fill out the form on this website.

We’ll discuss your needs and create a survey that provides you with the information you need to move forward quickly and in the right direction.

After outlining the nature and scope of your project you’ll get a project cost estimate. Travel billed at cost. Simple. Efficient. No surprises.

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